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#BMA Brand Naming for the Digital Age - from Business Marketing Association Minnesota

Forget everything you know about naming for B2B—the rules are changing. Five converging trends are having a profound effect on how well brand names perform. Will your brand have the power to compete in the coming years? How will you know if it's time to rebrand? If you're introducing a new brand, what should you know about naming?

John Stucker, founder of Pollywog, will share how Medtronic and other B2B leaders have created names that succeed in the digital age and how a powerful name can propel the success of your business.

Presentation Highlights:
 
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